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HEALTH FOR AMERICA REBRAND
Role:
Chief Operating Officer
Company:
Health for America, now owned by MedStar Health, is an organization that promotes Healthcare, Design, and Entrepreneurship.
The fellowship offering provides a comprehensive education in the healthcare system, human-centered design, entrepreneurship, lean startup, and leadership.
Project:
I redesigned the brand (logo, website, etc.) from a traditional, non-profit feel to a fresher, more design oriented feel. This included redefining the organization's values, conducting extensive landscape analysis of comparable organizations, creating a new aesthetic, and rebuilding the website.