HEALTH FOR AMERICA REBRAND
Chief Operating Officer
Health for America, now owned by MedStar Health, is an organization that promotes Healthcare, Design, and Entrepreneurship.
The fellowship offering provides a comprehensive education in the healthcare system, human-centered design, entrepreneurship, lean startup, and leadership.
I redesigned the brand (logo, website, etc.) from a traditional, non-profit feel to a fresher, more design oriented feel. This included redefining the organization's values, conducting extensive landscape analysis of comparable organizations, creating a new aesthetic, and rebuilding the website.