CONGESTIVE HEART FAILURE MANAGEMENT SOLUTION
Meerkat Health was a hardware-software solution that eases the burden of chronic disease management, specifically that of congestive heart failure (CHF). The overall goal is to reduce preventable Emergency Room visits.
Develop a passive weight-monitoring solution that indicates rapid fluid build up, a pre-cursor for a heart failure episode, to trigger early healthcare interventions.
Develop a brand that invokes feelings of trust, compassion, and credibility amongst heart failure patients, their caregivers, and health systems.
Conducted deep user research on patients, including their pain-points, fears, motivations, at-home care regiments, caregiving structures, financial situations, and comorbidities to create user personas and ideal user journeys
Performed market and product analysis of congestive heart failure landscape and existing solutions
Designed the app interface and userflows for alerting
Prototyped a thin scale that can slip under a bathmat that quietly takes daily weight, only alerting patients when they need to take action
Pitched at the AARP Thought Leadership Conference
Developed the company's name Meerkat Health, as meerkats are sentinel animals that stand on their back feet to detect early signs of danger
Created the company's logo, design system, and mission
Built brand assets, including the website and social media platforms