CONTEXT

Meerkat Health was a hardware-software solution that eases the burden of chronic disease management, specifically that of congestive heart failure (CHF). The overall goal is to reduce preventable Emergency Room visits.

OBJECTIVES

• Develop a passive weight-monitoring solution that indicates rapid fluid build up, a pre-cursor for a heart failure episode, to trigger early healthcare interventions.

• Develop a brand that invokes feelings of trust, compassion, and credibility amongst heart failure patients, their caregivers, and health systems.

OUTCOME

• Conducted deep user research on patients, including their pain-points, fears, motivations, at-home care regiments, caregiving structures, financial situations, and comorbidities to create user personas and ideal user journeys

• Performed market and product analysis of congestive heart failure landscape and existing solutions

• Designed the app interface and userflows for alerting

• Prototyped a thin scale that can slip under a bathmat that quietly takes daily weight, only alerting patients when they need to take action

• Pitched at the AARP Thought Leadership Conference

• Developed the company's name Meerkat Health, as meerkats are sentinel animals that stand on their back feet to detect early signs of danger

• Created the company's logo, design system, and mission

• Built brand assets, including the website and social media platforms