CONTEXT

Health for America, now owned by the MedStar Health's Institute for Innovation, was an organization that promotes Healthcare, Design, and Entrepreneurship. The fellowship offering provides a comprehensive education in the healthcare system, human-centered design, entrepreneurship, lean startup, and leadership.

OBJECTIVES

• Rebrand the company from a traditional, non-profit fellowship to tech-forward, entrepreneurial experience.

• Design and build a curriculum to scale learning to clinicians and healthcare administrators.

OUTCOME

• Redefined the company's mission, core values, brand position, and vision

• Collaborated with a designer to create a new logo system, design system, and branding assets

• Redesigned and launched new branding across the company website and social media platforms

• Defined and structured learning experience across four pillars: Healthcare, Design, Entrepreneurship, and Leadership

• Researched, developed, and compiled resources across the pillars to enable a self-serve, self-paced curriculum

• Designed a modular learning system that can be used by students, entrepreneurs, and healthcare to become more entrepreneurial and empathtic problem solvers

CURRICULUM