HEALTH TECH PROGRAM DEVELOPMENT AND BRANDING
Health for America
Health for America, now owned by the MedStar Health's Institute for Innovation, was an organization that promotes Healthcare, Design, and Entrepreneurship. The fellowship offering provides a comprehensive education in the healthcare system, human-centered design, entrepreneurship, lean startup, and leadership.
Rebrand the company from a traditional, non-profit fellowship to tech-forward, entrepreneurial experience.
Design and build a curriculum to scale learning to clinicians and healthcare administrators.
Redefined the company's mission, core values, brand position, and vision
Collaborated with a designer to create a new logo system, design system, and branding assets
Redesigned and launched new branding across the company website and social media platforms
Defined and structured learning experience across four pillars: Healthcare, Design, Entrepreneurship, and Leadership
Researched, developed, and compiled resources across the pillars to enable a self-serve, self-paced curriculum
Designed a modular learning system that can be used by students, entrepreneurs, and healthcare to become more entrepreneurial and empathtic problem solvers